We Have One Aim:

Transform lives through the joy of Cycling

There is a simple joy to cycling and we believe everyone should be able to experience it.

Our aim is to build a community focused on accessibility and inclusivity, spreading the benefits and positivity of cycling to people from all walks of life.

Our broad mission statement is no accident. We want to be as open, inclusive and accessible as possible. We will collaborate with anyone and everyone to spread wheel good vibes. The possibilities are endless and the potential is limitless!

A scenic landscape with rolling hills and a dirt path, two people walking, trees, and the sun shining in the sky.

Wheel Good Vibes CIC was born out of Williams Cycles, a family bike shop that has been serving the cycling community since 1904.

At the core of our community is a group of keen and passionate riders and volunteers with a genuine love for cycling.

If you have any questions or want to find out more, email us or visit Williams Cycles, Cheltenham.

Red, blue, and black bicycles parked outside a brick cycling shop named Williams Cycles and Babyland, with store windows and signs, under a partly cloudy sky.

“Life is like riding a bicycle. To keep your balance, you must keep moving.”

Albert Einstein